Customer Marketing Alliance
The Customer Marketing Alliance (CMA) is the world’s leading independent community dedicated specifically to the professional development and recognition of customer marketing as a critical business function. With a mission to help marketing leaders lead “better, louder, and longer,” the CMA provides a robust ecosystem of resources, including accredited certifications like Customer Marketing Core, industry-shaping research reports, and a global network of practitioners. By focusing on the “retain and grow” phase of the customer journey, the Alliance empowers its members to transition from traditional marketing tactics to value-led advocacy strategies that drive sustainable, long-term revenue.
As a core member of The Alliance—a global professional development powerhouse—the Customer Marketing Alliance benefits from a vast infrastructure that supports high-growth organizations and individuals across various disciplines, including Product Marketing and Sales Enablement. Their events are characterized by high-density networking and a “pragmatic innovation” approach, where real-world success stories from top-tier brands are shared to solve immediate operational challenges.
Learn more at the official website: Customer Marketing Alliance
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